It’s 21 century outside and it means that even your grandma thinks about running her online business (if she doesn’t yet). Millions of tech guys and offline entrepreneurs have launched their websites, celebrated that great achievement and ran into an iceberg named Marketing, that drowned not only the whole project but also their motivation and dreams. One of the biggest challenges of running an online business, of course, is marketing. And not just because it’s complicated but also because of our perception of marketing. There are so many articles and classes regarding different aspects of marketing that people generally got confused from the first days of learning it. Therefore we offer you to separate your online marketing thoughts and operations in two spheres: Traffic and Conversion. This might sound very primitive and even wrong marketing insight, but, at least, it’s easy to understand․ Suppose you are waging war on two… read more